'Behavior: Sociology and Psychological Core Essay\r'

'1. How is Unilever applying its understanding of internal consumer processes in the psychological core to market its products?\r\nvirtuoso company that has maintained its dominance over time is Unilever. The company tally apply of their understanding of internal processes which are a series of changes that occur within the individual, which includes the psychological processes: motivation, perception, spot and knowledge. They market their products to get more customers by explaining to them how and why they should white plague a product in order to make their lives better and also to make them legal opinion good about doing that action and this one, is a part of knowledge in the psychological core. They also try to make the use of the product in easier steering and to view with the environmental issues which is a part of attitude in the psychological core.\r\n2. Which of the quatern extraneous processes in the consumer’s gardening do you think have been the inti mately chief(prenominal) to the success of come down’s charge up for Real dish aerial? Why?\r\nThe four external processes in the consumer’s culture are religion, ethnicity, reference groups, and social class. For me, the most important external process in the consumer’s culture to the success of Dove’s Campaign for Real Beauty is the ethnicity. It is the fact or state of be to a social group that has a common national or pagan tradition. Dove’s Campaign aims to oppose customers by telling them that there is no norms for beauty, every women is beautiful with her own features. They typeset up this campaign without any categories of women in order to reach women of all ages, races, or sizes. The idea was to target all kinds of consumers as possible. The campaign worked out very hygienic because consumers recognized themselves in the ads.\r\n3. Do you harmonise with Unilever’s decision to joining its brands with efforts to come on h ealthy and environmentally sustainability carriages? Explain your answer.\r\nDefinitely, yes I agree with Unilever’s decision to link its brands with efforts to encourage healthy and environmentally sustainability behavior because it is another way to catch more customers and spread a good doubling of the organization. It also shows that Unilever really care with the customer’s health. Unilever not just only sell products but they also apprised that the consumers pull up stakes fit and satisfied with their products. And it will be a best way for them to keep their customers, as well as to build loyalty.\r\n'