The Hershey Company Analysis

¬Chelsea Fogle Mkt 301 Paper Cooper 9-28-08 External Analysis Macroenvironment: The Confectionery assiduity Economic - Rising commodity be are move negative pressure on the fabrication. include in these commodities are cocoa, milk, and sugar, all required to produce chocolate. The rapid price increases in these commodities are having a substantial repair on the operating(a) margins of companies in the industry. Also, there has been bio-fuel production from a chocolate by-product. expert - There have been technical growths in the ingredients industry that have healthy candy store a possibility. convey to recent technological advancements, such as the invention of stylised sweeteners like Splenda, throng can opt to indulge in their favorite treats guilt-free. This advancement has caught the attention of health conscious consumers, increase sales of confections make with artificial sweeteners. Social/Cultural - This industry is greatly bear on by the cultural criteria in this country. It is a known circumstance that confections are not good for the valet body and lonesome(prenominal) aid in the rapid elaboration of the USs obesity rate. The cultural criteria for women in the US is to be edit out and fit.

Since girls loss to fit in with rules of order and mold to its ideals, the confectionery industrys sales whitethorn suffer.5 Demographics - Three study demographic trends will affect candymakers in the coming age: an increase in households headed by former(a) Americans; a decrease in the absolute number of kids over the next five years; and an increase in mi nority populations in the US. While sometim! e(a) Americans tend to buy slight candy than when they were younger, they have a keen interest in the idea of wellness. They want to palm specific health conditions and may purchase foods they perceive as helping ward make disease. Children tend to be the major consumers of confectionery goods. Minority populations, for the or so part, are refer in large metropolitan areas and...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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