Marketing Notes

Definitions: SWOT analysis: involves the identification and analysis of the internal strengths and weaknesses of the business, and the opportunities in, and threats from, the incorporeal environment. product life cycle: consists of the stages a product passes finished with(predicate): introduction, growth, maturity and decline. merchandising data: refers to the instruction relevant to the determine merchandising problem. primary data: are the facts and figures collected from aviate sources for the purpose of the specific look into problem. secondary data: is learning that has already been collected by some other mortal or organisation. List in correct sequence the go in the food marketing process Situational Analysis Market research Establishing marketing objectives Identify backside market Develop marketing strategies Implementation, monitoring and controlling Provide 2 questions that whitethorn be asked of each of the elements of a situatio nal analysis Strengths: What is the business good at? Is our product popular? Weaknesses: Have we experienced past failures? Do we have competent managers and staff? Opportunities: What will red-hot utilise science bring for us? Are interest pass judgment humble? Threats: Are at that place new competitors? Are there new laws regulating what we do?

Draw a remit cover the stages of the product life cycle and different marketing strategies necessary Stages of proceeds Life cycleNecessary Marketing Strategies Introduction harvest-home trademark and reliability are established. Price noticeably spur n than competitors prices in sight to gain ! a market foothold. furtherance to jump product recognized dispersal is selective, which enables consumers to gradually form an acceptance of the product. GrowthProduct quality is maintained and improved and complement services may be added. Price per unit of achievement is maintained as the firm enjoys increased consumer demand and a growing market share. Promotion now seeks a wider audience. Distribution channels are...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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