Marketing Plan Essay -- GCSE Business Marketing BTEC Coursework

merchandising PlanCurrent Market SituationAn opportunity for Western Slopess succeeder exists because the national tourism and expedition industry is increment 4% and try travel 10% annually. According to the Department of Commerce, the US travel and tourism industry is the nations third largest retail industry and will be yield one by the year 2000. Revenues from travel have increase or so 100% in the last decade with US travel agencies producing oer $100 billion in revenues each year. The travel and tourism food market is separated into two main categories, business and leisure travel. Each stand about 45% to total revenues. Adventure travel falls earlier under the leisure travel category. Revenues from leisure travel earned by US travel agencies were almost $50 billion annually. Reasons for this growth acknowledge a healthy domestic economy and devaluation of currency in new(prenominal) regions which has made travel less expensive for US residents. Leisure travel increa sed by 3.2% in 1997 and 2.0% in 1998. The healthy economy has increased business which in turn boosted domestic business travel 4.8% in 1997 and 3.6% in 1998. Adventure travel, a segment of the travel and tourism industry, growing 10% annually, it is one of the fastest growing segments of the travel industry. More than 50% of the US adult traveling population, or 147 million people, have taken an adventure trip in their lifetime, 98 million in the then(prenominal) five years. Skiing is one of the activities...