Digital Camera :: Business Management Studies Assignment

Digital CameraProduct The product which I am planning to do is a digital camerathat contains different useful features which would be ideal for theconsumers. These features can range from games, music downloads,radio, Bluetooth and email access (depending on what consumers preferbetter).Promotion When promoting my product I allow advertise on thetelevision which may expand to international transmit depending on howwell my product will do in the market. alike have a demo of my productat exhibitions that take congeal for consumers to see, feel and touchthe product rather than just a ikon on the magazines. To aalsoattract more consumers to my product they will receive an proneprinter for half price.Price Digital cameras atomic number 18 ranged from 700 to 90 relying on thequality of it. I will have 2 take pop my market research to see whatprice would be a valid price for the camera.All industries are influenced by SLEPT factors. For example, some ofthe SLEPT factors affectin g the air passage industry in recent yearsincludeSocial increase popularity of foreign travel leading to a boom in remove for air travel. However, this has been adversely affected byinternational terrorism.Legal in that respect are increasingly tight rules about the materials thatneed to go into aircraft whirl in order to make them safer andmore resistant to fire hazards. This has had the doctor of raisingcosts.Economic lower interest rates have meant that quite a little have moredisposable income to spend on luxuries like recollective distance air travel.Political the development of freedom of movement and dish out in theEuropean Union has led to greater levels of competition on Europeanroutes coupled with increased movement of people.Technological modern aircraft are safer and more economic to run thanin the past making come-at-able cheap air travel.Before creating business plans or when evaluating existing ones it is alpha to scan the external environment. This takes the form of aSLEPT analysis, i.e. an investigation of the Social, Legal, Economic,Political, and Technological influences on a business. In addition itis also important to be aware of the actions of your competitors.These forces are continually in a state of change. Social factorsrelate to physique of behaviour, tastes, and lifestyles. A majorcomponent of this is a change in consumer behaviour resulting fromchanges in fashions and styles. The age structure of the populationalso alters over beat (currently we have an ageing population). Anunderstanding of social change gives business a better feel for thefuture market situation.Laws are continually being updated in a wide range of areas, e.g.consumer protection legislation, environmental legislation, health &