Circus-circus Summary :: essays research papers

Circus-Circus was an unprofitable business and a small time casino when William Bennett and William Pennington purchased it in 1974 for $50,000. With a new marketing program in place and a stock offering in October of 1983, the company was rejuvenated. What it has become is a hotel/casino that is targeted in the first place towards middle income gamblers as well as family oriented vacationers, but has not strayed away from the high rollers that are found in most casinos. With the focus world on many market segments, along with its amusement park type atmosphere, this company can be categorized as a broad differentiator. nigh recently, to go along with their amusement park atmosphere, Circus-Circus has broke ground into developing an aquatic environment that has beaches, snorkeling reef, and a swim-up shark exhibit. 2. ww1. Financial Ratio analytic thinking199719961995A. Current Ratio 151,849/129,768 124,380/95,532 110,923/82,000 1.17 times 1.3 times 1.35 timesB. Total Debt to 1, 694,739/ 968,161/ 826,424/Total Assets 2,729,111 2,213,503 1,512,548 62%43%55%C. Asset Turnover 1,170,182/ 1,299,596/ 1,334,250/2,729,111 2,213,503 1,512,548 43% 59% 88%The results for current ratio are favorable. It states that Circus-Circus can pay off their short run debt with money to spare. Total debt to total asset is also favorable screening that they do not borrow much money that is listed as an asset. Asset turnover, however, is unfavorable. It was not as bad in 1995, but they are only fashioning back about half of what they are spending. This is most likely due to the new aquatic addition they are putting adding.4. Circus-Circus stock has been in passably of a slump since mid-March when the stock was at 26, but in June of 1998, had plummeted to 16. One of the main reasons for the drop is the rumor that Hilton Hotels has planned a takeover of the business.