Ambiguity Essay Example | Topics and Well Written Essays - 500 words

ambiguity - Essay ExampleIt seems that the context for which ambiguity is expressed is the main deciding factor in its partake. Its impact should be judged on presumed results of that expression.If we consider the advertising industry, people often happen that the spirit of advertising in the postmodern era needs ambiguous entry at times to attract multitude of audience. They feel that ambiguous advertising can attract more audience while satisfying orthodox thinkers almost the presentation nature of a product or improvement. For example, if we consider the marketing of a product that is treated as unconventional, ambiguous advertising can pay heed two purposes. Firstly, a viewer can get impressed by the appealing presentation of the product and more inclined towards acquiring the product (The equivocalness of Advertising, 2008). Secondly, this nature helps in attracting multiple audiences with different perceptions (The Ambiguity of Advertising, 2008). It helps respective co mp either and/or advertising agencies to defend their marketing strategy in case of any controversies. Moreover, the ambiguous presentation aids in attracting vast audience with minimal and intelligent investment.However, this attitude may sometimes backfire with its enormous negative consequences (The Ambiguity of Advertising, 2008). The reasons for it can be related to the same factors that hill attracting more customers. Lack of clarity in advertising the intended benefits of a product or service leads to confusion for the audience whether or not to opt for its service. Also, people who misinterpret or identify exactly the actual purpose of the advertisement may feel reluctant to acquire it.With the advancements in technologies and change of various dimensions in the world, the level of ambiguity at various levels has increased dramatically over the years (Alessandra, 2001). This nature has