MARKETING PLAN Essay Example | Topics and Well Written Essays - 2500 words

MARKETING PLAN - Essay Example ar creating the new plan, all details of the companys existing electronics marketing plan are to be considered irrelevant. The intent is that current strategies, practices, etc., will be considered for relevance and possible continuance only after your new plan has been presented to and is understood by crimp management. Given caller-up Gs team of engineers and designers deplete developed a line of top-quality small appliances, and through concept and prototype testing, they have shown that the visual design features are very appealing to potential buyers and give a distinct impression associated with quality and artistic elegance. ... ach of the products in the line at a cost that should enable them to emerge as the lowest-cost producer in the small-appliance industry. Company G has a low debt-to-equity ratio and a high credence rating. It enjoys excellent relationships with current suppliers, but because of differences in material requirements, n ew raw material suppliers will be needed to support the small appliance line. Company G will also need new suppliers for two component parts that will be purchased ready for assembly into some of the small appliances. The cite terms Company G offers to intermediaries in their distribution channel are typical for their industry. Marketing research has shown that the companys XG brand and logo are readily recognized by most categories of electronics product consumers. Abstract In the modern environment of commerce, companies must understand the purpose of gaining the technology leverage that is lacked from their competitors. In this particular work, a company known as Company Gs marketing plan will be developed in revise to ensure its supremacy in the market. Creating a market plan would allow the company to understand the risks and explore any opportunities that are available. As society progresses to twenty-first century, the fierce competition that looms in commerce as dramatical ly been enhanced. In this particular situation, Company Gs mission statement is We enable consumers to advance the quality and convenience of their lives by providinghigh-quality, innovative electronic solutions. This same philosophy applies in their product line. Providing superior quality products is the focal point for this organization as it strives to enhance research and development. The revenue that companies accumulate is funded to