Wednesday, April 3, 2019
Background Study Of The Organization MIS System
Background postulate Of The Organization MIS SystemIn this thrilling subject, i would be counsel on the Management Information System of Starbucks. It is no doubt that this steady in question, is unrivaled popular and well patronised true amongst m each. That world said, i would be doing just screwb solely to the very background of this organization in question and i would elucidate in tangible expatiate their IT carcasss, schemes and practices and lastly, i would be recommending what i discover fit to suite the organisation rase in this era of technology. But before i proceed, i would handle to briefly define MIS(Management Information System)MIS (Management Information System)This may be defined as a general word for data processor systems in an effort or organisation which provides information or details on firms melodic line operations. Its overly refers to the state who manage and concur these systems. Further to a greater extent than, in a rotund corporation, MIS or the MIS department refers to a central or centrally-coordinated system of pc expertise and worry, and entire nedeucerk of com readyer resources in a vexation organization (firm).BodyBackground study of the organizationStarbucks was first introduced in Seattles Pike Place Market in 1971. Back then, the company was called Starbucks Coffee, tea ans Spices before change into what we collapse k todayn today, Starbucks Coffee Company. Today, at that place ar approximately 16, 706 Starbucks snip ups in 50 countries.The first ever Srabucks store in Malaysia opened on December 1998, located at KL Plaza, Jalan Bukit Bintang, Kuala Lumpur. Later, there ar more than than 115 Starbacks stores in Malaysia.Basically, their buyers go out travel to Africa, Asia and Latin America to choose only the best tonicity of arabica beans. These naughty superior beans will be sent for roasting and production. Starbucks experts then only blend in the roasted beans with Italian style exp resso beverages to produce variant type of unwarmed and acerbic coffee beverages. The famous products introduced by Starbucks company and mainly shadower be found in all of its stores accept more than 30 blends single-origin premier arabica coffees.As for their own signature of handcrafted beverages such as hot and iced expresso beverage, coffee and non-coffee blended beverages Vivanno smoothies, Frappuccino bottled coffee or blended and premium ice creams with the and brewed coffee and similarly tea product,Tazo Tea. Merchandises argon also straited by Starbucks atomic number 18 coffee mugs and entrancewayories. Customers not only can enjoy sipping their high school quality coffee beverage but also indulging on adust pastries, sandwiches and cakes. The company foc physical exertions in providing a relax, comfortable atmosphere with modern fittings. It is an elevated place for hanging out with friends and families, with entertainment magazines to pack. near of the Star bucks company offer free wi-fi for their guests, so it is a great advantage to business people discussing on their work or students doing near research for assignments/ projects.POSThe Point of trade System (POS) or wait of ho physical exertion till system in addition to regular register functions offers some functions to be openinged only by Store Manager(SM), Assistant Manager(ASM) and Shift Supervisor(SS), with the correct protection take.The Point of bargain consists in two touch secrete tills apply by deployed partners that consume to insert their ingestion uprname and specific yieldword before to start.From the Point of sale, managers can approach shot different managers functions menu, such as nonrecreational in and Paid Out, and re salary to customers.These manager functions are security measures for funds management and inventory pick up in the store.Paid in and paid out occurs when money is interpreted from the till to buy items obligatory for the sto re operations and/or any kind of emergency.Other functions such as immediate payment Skim, Void minutes or refunds occur when money is given back due to complaints or customers are returning faulty merchandise.The point of sale is used also to record wastage.In conclusion, almost Point of sale functions are related to customer service, sales, refunds, rabbets, voids.By ringing items through the tills, data such as succession, customer transaction, quantity of food and drinks sold, quantity of wasted items, are transferred to the Management civilize Station where data are stored, analysed and produced in form of reports, graphic, charts or diagrams.MWS (Manager diddle System)The Manager Work Station can be accessed in the part where there is a computer get in touched to the intranet, a private converse channel for employees to access the organization network that resembles the internet.To access the system it is deficiency to sign in with a password and the partners ID.Th e system recognises security level and al busteds accessing the function assigned to the security level.The normal partners can just access the time punching option, which is that function that record staff punches in and out for breaks and gaolbreak.A start of day and end of day is run into the system on a daily base.Shift managers can access cash management functions that are used to count tills, modify or correct proceedings and to prepare daily bank deposit.A menu of gettable reports is available on a report menu.The Store manager can access these reports to track sales, find out customer proceeding inwardly different hours range, to check sale by product category, to record wastage, to carry a financial audit.All this information is relevant for Store Managers to identify business requirements and customer sine qua nons, to identify peak time in the store, to development or amend product rescript, to control wastage and track stock and decide whether is necessary to cut labour.Managers can access staff information and personal details in the work station, they can insert new partners, terminate partners, maintain employee records, track employees training and process payroll.The payroll process transfers information to the wear centre in purchase order to pay partners.Store Manager and the shift supervisors can use the IRIS System to process electronic ordering for food, stationery, packaging.The IRIS System can also use e-mail set up for communicating with London Support centre and an otherwise(prenominal) stores within the district and others.HardwareHardware components of the computer system used in Starbucks in that respect are two types of modem The speed touch cable modem and the ISDN (integrated run digital network) modem.The speed touch cable modem and the ISDN connect the store computer system to the STARBUCKS retail network.The Retail Network is the converse access surrounded by the store and the internet.This allows the management work station to send and receive expectant quantities of data and information.There is a wireless internet provided by T- quick, which allows customers to connect to the wireless network.There are two pieces of equipment the Cisco Router and the Cisco radiocommunication access point.Connected to the computer system there is a printing machine used to print reports of any nature, and a cash scale which counts Cash in a faster way and more accurately, mainly it is used to count the tills and at the end of this process all data are send to the system.At the Point of sale there are two small printers where all receipts come out, and two (chip and pin) credit and debit card machines.To protect retailers, a new security system has been designed for cards which will use a able chip.When customers pay use one of these cards, rather then signing a confidential security number (PIN) is entered.Further more, the starbucks firm, uses Intel found systems and fast Computers. In terms of fu nctionality, the starbucks firm is bent on getting hardwares(PC) that have great and outstanding specifications to evacuate slow fell on business.A sample spec would beA PC with 512 Memory or 1GB. And A flat covert monitor and processor speed of 2.40GHZ and a HDD of 150GB to 200GB. The company has a nac for great heights that why its no surprise that starbucks is doing greatly well in terms of their ability to maintain their standards.SoftwareOS (Operating System)As we all know, the I.T age is springing forth with lots of sotwares and technology all with the focus of modify the lifes of humans in all ramification of life. Having said that, the Starbucks company makes use of Windows based software programs for their computers which is categorized in the hardware section. They run applications that aid their business. specimen POS, Excel and others. Excel is often used for their spreadsheet needs. When it comes to system software for hotheaded their hardwares, they run windows xp or 7.POSInstalling a Point of sale system software into your business can have as dramatic an lading on your retail, bar, concierge, or any other hospitality based business. The correct POS system software will enable you to have a more precise level of control over your business operations so change magnitude efficiency, boosting profits, and helping you fine-tune your business model. Incorporating the wrong system, however, can be a waste of time, monetary investments and a source of ongoing frustration. switch from a traditional cash register or as we manage to say over sized calculator to a streamline computerized POS software can be a bit of a headache if you do not research your options before buying a new system. There are many factors to consider and various pitfalls to avoid. However you will by all odds be impressed with the R.O.I return on investment and benefits your business cannot do without. Thus implementing a POS system can make it worth your time and ef fort.In the most basic sense, a POS system is a cash register with all the bells and whistles of the new fast paced, internet streaming technological speed.Current themes and practicesThis Starbucks new idea of POS is currently available for all 6,800 Starbucks stores and rear end locations across the US. The solution is not yet in place in Canada.For the uninitiated, the solution works as follows. Consumers download the Starbucks Card sprightly App to their active phone be itiPhone or BlackBerry. Customers with a Starbucks stored care for card (effectively a gift card) that is registered on the Starbucks vanesite, enter the card number into their phone when the withstand the app, and that card number is stored. When consumers visit a store, they place their coffee order as usual, and indicate their desire to tender with their nomadic. Consumers start the Starbucks Card Mobile App on their restless and navigate to the payment screen so that a 2d barcode representing the con sumers Starbucks card is displayed. The Starbucks associate, selects lively as the tender in the POS, and prompts the consumer to use the customer facing imager (the same as those used in airports to read boarding passes). The consumer places their mobile device under the imager, the 2d barcode is read, and the POS treats the tender standardised a gift card, following the usual payment verification procedure. once tender is complete, the customer obtains their coffee as usual.The discussion on electronic wallet is an indus subdue favourite, and this development will certainly encourage more discussion on the subject and provide some oftentimes need experience. Im fully behind this initiative, but at present, this solution is very much a Starbucks specific solution, and it is not easily translatable to other retailers. composition retailers can learn a great deal from the obvious diligent thought that has gone into the solution, and we can look forward to others moving down thi s road as well. To clarify for consumers (and non-technical retail executives) who ask why other retailers dont have mobile payment schemes as yet, consider the following anomalous characteristics of the Starbucks situation that make a solution similar this pay off. spend of Stored Value Card Very few retailers have a stored quantify card with the massive following and ongoing usage that Starbucks have. Effectively consumers are giving Starbucks their funds in advance in exchange for some very small benefits (free drink on your birthday, free pump of flavour in your drink). Starbucks gets loyalty data on customers, and a nice poise of cash on hand. More relevant to the mobile payment solution, the Starbucks mobile phone application allows consumers to make a payment onto their stored value card, and the applications 2d barcode payment system is connected to that card. Connecting the mobile payment system to the stored value card means that Starbucks can take the risk of a paym ent system internally. Stored value are not subject to the same roadblocks, legislation, and exam that building a mobile payment system that would access a credit card or a debit card would have. victimisation the stored value card simplifies implementation and sidesteps many complexities of payment systems like EMV and PCI. insure Platform While Starbucks are very keen on the iPhone, they have not limited themselves to an iPhone app, but also provided an app for the other key smart phone users via the blackberry App. Considering the corporate core of Blackberry users and how often meetings now take place in Starbucks stores, this is a wise move to maximize potential users. habituated the number of Android Users and the recent release and ripening use of Windows 7 Phone platforms, it would not be surprising to see the Starbucks Card App ported to those platforms as well, ensuring maximum potential usage.Valuable App With over 400,000 apps on iTunes, retailers need to make the ir app unique and useful. Ideally it pulls together the mobile and in store experience in some way. Starbucks has managed both. Any successful retailers mobile app needs something unique to it to encourage download, and having it on a consumers screen on a permanent basis.Customer Demographic Based on my experience, and what I have read in the media over the past few years, the bonny Starbucks consumer is more likely than average to be a tech-savvy iPhone or Blackberry user, and beyond that, the kind of user who would be comfortable with technology and placing a payment with their mobile. It is important that any solution put in front of a consumer by a retailer fit their target market. A savvy comfortable customer is more likely to use the app, and use it well, to speed transactions and drive convenience for them, and speed throughput for the retailer.Infrastructure or so Starbucks locations have 2 terminals. In order to leverage 2d barcodes, particular(a) imagers are required , and this means hardware investment. 2 lanes means only a $300-$400 investment per store for imaging hardware. Considering the potential value of transactions per store, this is a very low cost. The ROI would be far less cute for a lower margin retailer with dozens of lanes in a store to deploy, as it would be key to have the imagers in each lane to simplify the process for consumers.Transaction Type The slowest dish out of any retail transaction, and the most difficult to trim time from, is the tendering process. Given that in Starbucks transactions generally include a small handbasket size and the ordering time is relatively short, the value of an alternative payment is increased, as it is a greater proportion of the transaction. This value is increased supercharge by the incredible traffic at Starbucks sites. Having many small transactions provides a boost to the ROI of the solution.No Mobile Device Handling In order for any sort of mobile payment solution to increase thro ughput and minimize operational complications, it is key to streamline the process of scanning the mobile device. Starbucks has done this via a customer facing scanner with very childlike signage. This allows the consumer to place their phone in the scanning area with no need to pass the mobile device to a cashier. This simplifies the process by providing a consistent process, not only increasing the scan speed, but also avoiding the potential of store staff dropping or otherwise damaging a customers mobile device. Consumers are also more likely to use the mobile payment solution if they do not have to pass their mobile phone to a cashier, given how consumers increasingly consider the mobile device as a personal item.As with all solutions apply by consumer facing organizations, ROI is key. Looking at the Starbucks solution, the costs of entry are probably not that high. A mobile app is relatively inexpensive and standalone compared to other point of sale solution implementations. Using the stored value card leverages electronic processes and databases already in place. The crucial part is operationalizing the solution, and that can be put in place for hundreds or low thousands per site. All in all, this is a relatively low cost solution with the potential for a high ROI in both funds, and in good will from consumers. Other retailers looking for to implement such a solution would do well to hold what Starbucks have done, but note well that this is not a one size fits all solution. Any future implementers should be sure that the app suits their customer demographic, their transaction model, and has a way of dealing with the complexities of payment. Other solutions will arise, and it will be fascinating to see what comes next.Evaluation4).Starbucks also runs a high scale of management in handling their I.T related issues. They are I.T aware(predicate) such that, they have good network services. An example would be, Starbucks offers free wireless local area network Zone. An attraction for a customer on the move. The firm has VOIP services for communication with other chains around the globe. As we live in a net centric age, starbucks has made it a perfect fit, to incorporate most I.T business related schemes into their business.A good analyses on this comoany, would however denominate us that starbucks uses the I.T based things to builkd their customer range. It is however no secret that most competitors have based their examples on comoanys in the likes of Starbucks.Some practices in starbucks, include some discount sales issued by the management. A customer however sees this as a grand oppurtuinty to have a 50%(Percent) discount on whatever he buys and also enjoys free internet. This indeed is a wise practice. The Mgt Informaion system has in many ways, made things easy for staffs. Most messages to staffs are communicated via the network. As fore mentioned, starbucks uses intranets and internet(Voip). This helps in forwarding swift messages to workers in the company.This comoany also makes judicious use of their MIS by running web based adverts and all. The firm keeps its customers continuesly aware of products and new recipes that might be tried in a given time. Thus, their market base increases undoubtedly.Marketing AnalysisRetails passIn my opinion having pratronised starbucks from time to time, i would suggest the followingStarbucks should try in purchasing a reasonably fast internet with low traffic.They should try to maintain their hardwares and try upgrades from time to time, to avoid being left(p) out in the dark age of slow computing.They should employ staffs that are more I.T learned to avoid diffulty in system operations.They should hatch more of touch screen services. And what i mean is, buying gadgets(hardwares) that provide self service for each customer.The MIS should continually see to it that customers are intrigued by the smart as a whip I.T based services that Starbucks provide thus leav ing the customers spell pass over to return and purchase more items .They could also provide on screen advertisements for new multiplication hardwares this in itself, could be an avenue for starbucks to get paid for advertising for I.T firms in the cities and wherever .They could also make a web based system, that would enable customers to order online to ease driving out of the topographic point at lunch.ConclusionAt this juncture, i would like to reiterate that it is of big importance that the MIS in starbucks embraces more heightened technology hardwares to ease the work load and the number of staffs. We all in the world are aware of the generation of computers. This promises to be huge and phenomenal turn in every attention especially industries like starbucks.As we see Managements improve their information systems, it would be an important part for starbucks to play in their MIS. With an improved and well match MIS, starbucks has what it takes to battle up for the future even competitors. Time is of the essence for firms like starbucks this is because each day slips away and more upgrades are made to databases.To this end, i would beseech starbucks, to keep up the very good work and embrace a new era of improved management systems. Thus increasing their profit base and client base.
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